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Two important questions for 2023

Heading into 2023, here are two important questions worth reflecting upon:

Why do the people you serve deserve your effort?
Who do you proudly exclude?

If you don’t try to please everyone, you can serve the ones who deserve your effort so much better: in your communication, in your marketing, in your development, in your support.

Wishing you a great start into 2023.

Keep lighting the path!

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Complexity tends to give the impression of sophistication. But actual sophistication lies in making things simpler, not more complex. So, let’s not make this more

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