Secure the only spot at the airport that sells water and you can basically stop bothering about how you do business. It doesn’t really matter how good or bad your service is or how clear or confusing your communication is, business is almost unavoidable.
For everyone else, clarity in your communication (what can people expect) and providing great service (delivering on what they expect) turns out to be invaluable.
Get This Moment Counts in your inbox.
My weekly briefing for leaders who want to give their best talk exactly when it matters
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
In a few days, my new project “What the Best Leaders Say” will launch. I thought it would be fun to look at the opposite
If you want people to move,here’s a wild thought: Light them a path they actually want to walk. Of course, you could try other methods:
A word of caution: You’re never going to find focus if you’re not willing to compromise. Focusing means making decisions and dismissing many paths in