Recently at Confused Corp, they launched the ‘Simplicity Initiative’.
In a team meeting, one brave soul asked, “What’s the goal of this initiative?”
The manager, shuffling through a stack of papers, answered, “It’s simple – to reduce complexity.”
As hands shot up with questions, he added, “Don’t worry, there’s a 10-part webinar series and a 500-page handbook explaining it all.”
The room groaned in unison, realizing the ‘Simplicity Initiative’ was anything but simple.
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Oh man, how I hated that talk.Though it seemed like I was the only one. The guy (let’s call him Buzz) got standing ovations. He
Look at any message that actually moved people. You will find the same four properties every time. Plain and simple so people understand it immediately.Actionable
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