The role of leadership


Every time I walk on a stage, I remind myself of something that’s easy to forget.

People don’t come here to be impressed.
They come here to feel seen.

They’re not looking for a hero.
But perhaps for someone who dares to say what they’ve been struggling to say themselves.

That’s what “lighting the path” means to me.

It’s not about being the brightest light in the room.
It’s about being the one who dares to turn it on.

Because let’s be honest. The world is full of leaders who perform clarity instead of practicing it.

They talk about purpose, but you can see in their teams’ eyes that no one really knows what it means. They deliver messages that sound perfect on slides, yet are nowhere to be seen in real life.

And then there are the others.

The ones who care enough to stop pretending. Who say, “This is messy. I don’t have all the answers. But here’s what I know still matters.” Who don’t speak to impress, but to connect.

Those are the ones who light the path.

Not because they know more.
But because they care more.

If that’s you, keep going.
The world needs more lights like that.

Keep lighting the path,
Michael

PS: The photo is from my keynote at Vonk Conference 2025.

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
How exceptional leaders communicate when the message has to land

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Life’s busy

    Life’s busy. I bet that yours is busy, too. So are your audience’s lives. Problems keep popping up for them, quick fixes need to be

    Read »

    The sound of aha

    Did you ever notice how aha moments often come in silence? Now, when a speaker is bombarding their audience with info, never giving them even

    Read »

    Running out of time

    If you know what you’re talking about, there will always be more interesting things to say than you have time to say them. The common

    Read »