This is the blueprint of most presentations, reports, pitches, websites, you name it.
Everything’s important. And therefore, nothing is important.
The thing is this: If you don’t pick what’s important you’re asking your audience to do it for you.
You might not be too happy with their choice.
Better to find the courage to do it yourself.
If you’re anything like me you could probably speak for days about your topic without you getting bored. Most likely, your audience won’t grant you
In a small software development company, the team has been working tirelessly for weeks to meet a crucial deadline. On the due date, the leader
Not kind of wrong. Not “we see things differently” wrong.Flat-out, factually, objectively wrong. Do you still have to listen? Do you still have to “align”?
