How to create a great partnership

A great partnership is one where both sides rightfully think they got the better deal.

However, the way to get there is not by searching for the better deal but by being the better deal.

If you give more than you take, the partner will probably do the same. (If they consistently don’t, it might be time to re-calibrate the relationship.)

For people who try it the other way around, i.e. by first wanting the better deal before they are ready to contribute their part of the equation, I find it hard to believe that they’re going to be a valid solution of the equation.

You don’t look for the perfect match. You create it.

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Charismatic founders

    There’s this certain breed of super charismatic founders. You could listen to them for hours and after the meeting you’ll leave with a feeling of

    Read »

    Slow down

    Usually, the first idea is not the most creative. Or the funniest. It’s not the most sophisticated. Or the clearest. That’s why I designed the

    Read »