The sound of aha

Did you ever notice how aha moments often come in silence?

Now, when a speaker is bombarding their audience with info, never giving them even a second to reflect, how is the aha supposed to happen?

How will you set up your next talk for an aha moment?

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Rational decision

Reminder: As humans we love to rationalize our decisions – rather than make rational decisions. That’s true for your customers, too. Therefore, it’s useful to

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Oh, you’re talking to me!

Good communication is easy to understand.Great communication is relevant. If I can’t see why that sophisticated solution you’re so eloquently explaining isn’t for me, I

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