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The complete picture

Many communicators struggle with the challenge to convey a complete picture of their topic to their audience. After all, it’s quite a complex topic to understand if you care for the details. Also, your product is a masterpiece of craftsmanship.

Yet, the actual challenge might be much simpler than that.

Because effectively, all you need to do is to tell me one thing that makes me curious to hear the next thing.

When you’ve achieved that, all you need to do is to tell me one more thing that makes me curious to hear the third thing.

Step by step.

When you do this repeatedly, eventually you’ll have told me everything but it doesn’t feel nearly as tedious as we’re used to from the usual approach to communicating.

When you want me to understand the complete picture of your idea, the challenge is not to tell me everything.

The challenge is to figure out what’s the one thing that makes me want to know more.

If you want me to get the complete picture, get me to want the complete picture. A much simpler approach. And much more related to what matters to your audience rather than to yourself.

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