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The 4R-sequence

Rigour leads to relevance leads to resonance leads to results.

Start with rigour.
Stick with what’s relevant and let go of the rest.
Amplify it to resonate.
Wait for the results.

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How often Messi fails

Every shot that Messi didn’t make, wasn’t a goal. He only ever scores when he shoots at the goal. Which he does. Most importantly, he’ll

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