Why do some strategies sound brilliant in the boardroom but never take off in the real world?
Well, thinking up the strategy is one thing. But time and again I’ve seen that the real challenge is getting the team to act according to the strategy. That’s a completely different thing.
The idea of a strategy just isn’t enough.
Acting on that idea is what makes the leap happen.
Which means:
Communication makes the difference.
Is it
→ Plain and simple (so everyone understands it)?
→ Actionable (so everyone knows the actions)?
→ Transformative (so it encourages bold moves)?
→ Heartfelt (so everyone embraces it)?
It’s a mistake to think that the course of your organization is shaped by the boardroom resolution. It’s much more the sum of the thousands of tiny choices and actions that follow from it.
Each team member, from yourself making acquisitions to the junior drafting prototypes, contributes to the journey.
And if you want all of these actions aligned, you need to light the PATH!
So, how many of your team members truly understand the essence of your strategy and can act on it with clarity and conviction?
(The “PATH to Strategic Impact” is out now! Click to take a look inside.)
