If your story is messy

… don’t add more; find its heart and show that.

Take a step back, subtract the non-essential, and amplify the essential!

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The PATH to Strategic Impact

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Do I need slides?

Short answer: No. Long answer: If it helps to make a stronger case than without slides, then go ahead, make slides. If not, don’t. Make

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From should to would thinker

Almost everyone starts their sales and pitch stories from this simple question: “Why should the customer choose us?” It looks perfectly innocent. And it makes

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