DR. MICHAEL GERHARZ
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Posts in Tag: irresistible

Irresistible

Today might be a good day to check out my podcast. After two years and more than 200 episodes it has a new name to better reflect what the show is about, which is this:

In two minutes, twice a week we explore how great communicators make change happen when they speak with irresistible clarity.

The show’s old name “Leaders light the path” wasn’t 100% clear about this. The title could just as well refer to many different kinds of leadership shows.

But although we tap into many different aspects of leadership, this is not just any show about leadership, it’s a show about how you can inspire action through the words you use.

How can you tell your story in a way that it becomes irresistibly clear? Using words you truly believe in about the things you deeply care about?

The podcast’s new name is “Irresistible Communication”. Why not join listeners from 70+ countries and give it a try?

What does the door sign say?

When you make someone an irresistible offer, it’s as if you’ve opened a door in their mind that is so tempting that they absolutely must go through it. It’s an unbearable thought for them to shut that door and not walk through.

Would you like to have such a door?

Here are three useful questions to ask:

  1. What does the sign on the door say?
  2. What kind of person is it that would feel that tempted to walk through?
  3. What do these people hope to find behind the door?

“I’m going to make him an offer he can’t refuse.”

While that makes for one of the greatest movie quotes, it’s certainly not the kind of business we strive for. I don’t know about you, but the businesses I work with would much rather make an offer their customer wouldn’t want to refuse.

While Don Corleone has a deep understanding of what’s worst for his audience, they strive for a deep understanding of what’s best for their audience. Don Corleone’s offer is made out of a position of power while their offer is made out of a position of relevance. While he uses force, they rely on resonance.

The crucial difference is free will. Telling a story that resonates so strongly that people will want to come along eliminates the need of force. Ultimately, if your work really does make a difference, then resonance might even be the stronger force.

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How exceptional leaders communicate when the message has to land

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