Close this search box.


Today might be a good day to check out my podcast. After two years and more than 200 episodes it has a new name to better reflect what the show is about, which is this:

In two minutes, twice a week we explore how great communicators make change happen when they speak with irresistible clarity.

The show’s old name “Leaders light the path” wasn’t 100% clear about this. The title could just as well refer to many different kinds of leadership shows.

But although we tap into many different aspects of leadership, this is not just any show about leadership, it’s a show about how you can inspire action through the words you use.

How can you tell your story in a way that it becomes irresistibly clear? Using words you truly believe in about the things you deeply care about?

The podcast’s new name is “Irresistible Communication”. Why not join listeners from 70+ countries and give it a try?

Get Daily Insights on The Art of Communicating for Free

Read More

Silly things marketers do

Among the silliest things marketers do is decorate diamonds. You don’t decorate a diamond, you polish it. You don’t hide its beauty underneath layers of

Read »

The promises you make

“I will send that over to you.” Which, of course, they don’t. Because it’s easy to make a promise in the moment but a lot

Read »

Silly Faces

Making a silly face and writing a provocative statement beneath it is one of the best ways to get people on YouTube to click on

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.