When you make someone an irresistible offer, it’s as if you’ve opened a door in their mind that is so tempting that they absolutely must go through it. It’s an unbearable thought for them to shut that door and not walk through.
Would you like to have such a door?
Here are three useful questions to ask:
Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
In chasing the “wow effect”, many businesses overlook the “of course effect”. The of course effect is what makes it a no-brainer to choose your
Never underestimate the impact a quiet, calm voice can have when it asks the right question in a room full of loud voices having only
This is the blueprint of most presentations, reports, pitches, websites, you name it. Everything’s important. And therefore, nothing is important. The thing is this: If
