What does the door sign say?

When you make someone an irresistible offer, it’s as if you’ve opened a door in their mind that is so tempting that they absolutely must go through it. It’s an unbearable thought for them to shut that door and not walk through.

Would you like to have such a door?

Here are three useful questions to ask:

  1. What does the sign on the door say?
  2. What kind of person is it that would feel that tempted to walk through?
  3. What do these people hope to find behind the door?

Check out my new book
The PATH to Strategic Impact

Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.

You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.

Read More

The next chapter

When leadership announces the script for the new year, you can often feel their excitement. The CEO bursts with pride and it’s fair to assume

Read »