Superior words

I’m not impressed when someone dresses up simple ideas in complex words.

I’m impressed when they find simple words and dare to use them.

To me, simple words are much like an open door.
They invite people in.

While complex words often do the opposite.
They keep most people out.

What do you think? Is there a time when complex words are actually necessary? Where simple words simply won’t do the job?

Keep lighting the path!

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The PATH to Strategic Impact

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