I’m not impressed when someone uses complex words. I’m impressed when they can say complex things with simple words.
That’s what differentiates leaders who light the path. They are the ones who invest the time to find those simple words. So that the team (or the customer) can see what they need to see.
Which is far more valuable than to brag about how eloquent they are.
It’s invaluable to be the one who invests that time when no-one else does.
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This morning I realized I’ve never actually written down a plain and simple definition of what I mean by ‘lighting the path.’ So here is
The best communicators find the courage to cut to the core, separate the signal from the noise and direct everyone’s energy on what matters most.
If the people on your team clearly see where we are going, why we are going there, and why we are going there, and if your actions suggest that you mean it (as opposed to just throwing some random motivational bullsh#t at them), it’s likely that the right people will be attracted and …