An irresistible pull

This morning I realized I’ve never actually written down a plain and simple definition of what I mean by ‘lighting the path.’ So here is one:

Lighting the path is when you make things so clear and real that people feel an irresistible pull: “This is the way to go.”

Not because you pushed them.
Not because you argued them into it.
But because it just clicks.

They can see it.
They can feel it.
And they want to be part of making it real.

That’s lighting the path.

Will you?

Hope so,
Michael

Check out my new book
The PATH to Strategic Impact

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