This morning I realized I’ve never actually written down a plain and simple definition of what I mean by ‘lighting the path.’ So here is one:
Lighting the path is when you make things so clear and real that people feel an irresistible pull: “This is the way to go.”
Not because you pushed them.
Not because you argued them into it.
But because it just clicks.
They can see it.
They can feel it.
And they want to be part of making it real.
That’s lighting the path.
Will you?
Hope so,
Michael
Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
To achieve your goals, you’ll need the will and the skill to do so. To win the Champions League, you need to know how to
Some messages just stick. Not because they’re perfectly crafted but because they sound like something people would actually, you know, say. Others, no matter how
