Reminder: As humans we love to rationalize our decisions – rather than make rational decisions.
That’s true for your customers, too. Therefore, it’s useful to understand how their decisions are actually formed. When you understand the real reasons behind their decision, enough good reasons to justify the decision will usually be there (if your product is any good, of course).
Pitching was complex before. These days, it has only become more complex. Transitioning most of our communication to online meetings brings in new sources of
“I’m not creative!”, she said. Maybe she wasn’t. But maybe she was and just didn’t stick with the problem long enough … Here’s what Monty
You are backstage. Palms are sweaty, knees weak, arms heavy. In other words: You’re just plain terrified. Stage fright has got you in its grip
