Reminder: As humans we love to rationalize our decisions – rather than make rational decisions.
That’s true for your customers, too. Therefore, it’s useful to understand how their decisions are actually formed. When you understand the real reasons behind their decision, enough good reasons to justify the decision will usually be there (if your product is any good, of course).
Get my free guide The Best Talk of Your Life.
For leaders who care more about impact than applause
You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.
When people transition into a leadership position, they are regularly surprised to learn how much of their job is now communication. And, in turn, how
Obviously, for these ideas it wasn’t enough to be great ideas. They failed to spread. Ideas spread when theyi) resonateii) can be easily passed along
I have a problem with useful. For years, useful was my standard. Is this useful? Will this help someone? Can they apply this to their