Reminder: As humans we love to rationalize our decisions – rather than make rational decisions.
That’s true for your customers, too. Therefore, it’s useful to understand how their decisions are actually formed. When you understand the real reasons behind their decision, enough good reasons to justify the decision will usually be there (if your product is any good, of course).
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Born in passion.Died in a PowerPoint. Cause of death:Ignorance. No one cared enough to look for better words.No one cared enough to ask for clarification.
When people work on appearing more authentic what they often actually do is become less authentic. Because what they do is to treat the symptoms
I’m not impressed when someone uses complex words. I’m impressed when they can say complex things with simple words. That’s what differentiates leaders who light