Reminder: As humans we love to rationalize our decisions – rather than make rational decisions.
That’s true for your customers, too. Therefore, it’s useful to understand how their decisions are actually formed. When you understand the real reasons behind their decision, enough good reasons to justify the decision will usually be there (if your product is any good, of course).
A word of caution: You’re never going to find focus if you’re not willing to compromise. Focusing means making decisions and dismissing many paths in
When my daughter had to learn the traffic rules for her biking exam, she felt quite overwhelmed by the sheer number of rules. I asked
WOW opens the mind.AHA changes the mind. So much advice on public speaking focuses on the WOW effect. How to turn the spotlight onto yourself.How
