Reminder: As humans we love to rationalize our decisions – rather than make rational decisions.
That’s true for your customers, too. Therefore, it’s useful to understand how their decisions are actually formed. When you understand the real reasons behind their decision, enough good reasons to justify the decision will usually be there (if your product is any good, of course).
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Because this is how you communicate your product: The active ingredient inhibits the body’s own formation of messenger substances, the so-called prostaglandins, which increase the
If you still believe that it matters more how you say things than what you say then there might be great news for you. Liam
The beauty of books is that you can live other people’s lives. The beauty of dreams is that you can live a different version of
