What's the most underrated part of a great message?

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Well, it's certainly not the words.

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Everyone knows that these matter.

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It's not the stories you tell.

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Everyone knows that too, or the delivery,

everyone knows that delivery matters.

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I'd say it's the silence in between.

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The pause.

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Why is that so important?

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Because the pause is where

the reflection occurs.

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It's in that moment, just after

you've said something profound,

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where your audience truly hears it.

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Too many communicators

just rush past this moment.

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They fill the silence with more

words, more data, more arguments.

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But when you don't pause, you don't

give them the chance to feel it,

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to process it, to make it theirs.

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That's when your point sticks.

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Not in never ending streams of arguments.

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In the pause.

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Most people think a pause is just silence,

just something that sits there waiting.

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But I think it's better to

think of it as working for you.

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Try it and see what happens

when you trust your words to

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resonate just a little longer.

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And then perhaps still a bit longer, long

enough to feel slightly uncomfortable,

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long enough for your audience to lean in.

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And watch what happens.

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Keep lighting the path.