Welcome back to “Irresistible Communication”.

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Two minutes, one insight

on how to find better

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words

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.

Speaker 4: Hey!

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Today we've got something to celebrate.

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The Path to Strategic Impact was

published one year ago, and that's

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why I have something special for you.

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First, let's take a look back.

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It's been an incredible journey.

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The book got raving reviews, and I've been

invited to many keynotes conferences and

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fireside chats across many industries,

all sharing one problem, how to cut

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through the noise, make strategy work,

and find words that actually move people.

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Many readers reached out with

thank you notes, feedback, or

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simply to have a chat about this.

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What I especially loved was how people

found new uses for the PATH principles,

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ones that I hadn't thought of myself.

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But perhaps the most surprising

feedback was how well the idea

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of the Core Credo resonated.

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Apparently, people are really fed up

with traditional mission statements, and

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this more pragmatic approach of the Core

Credo struck a chord with so many of you.

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And that's why I've

created something special.

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To celebrate the anniversary,

here's a free gift: The

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Finding Your Core Credo ebook.

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It's a free guide packed with tons

of striking examples, tools and

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prompts, including AI prompts to

help you craft your Core Credo.

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Ahmad, who was one of the beta

readers, said that he found that

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new guide extremely helpful.

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He's using it for every new program now.

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It's a free download for now, no email

required, so just grab your copy, then

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come back, get yourself a cup of coffee or

tea and let's celebrate a bit, shall we?

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So thanks for traveling with

me and keep lighting the path.