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Wow opens their mind. Aha changes their mind.

Both are better together.

Aha moments can’t happen when your audience doesn’t pay attention. Wow moments are great at getting you attention.

But wow moments get you only half way there. After all, what use is it when people cheer about what a great show it’s been when what you actually want them to cheer for is your idea?

When you’ve opened the door, walk through and take your audience all the way to a profound aha moment.

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Delight

If there was one thing you could do today to delight one of your customers and put a smile on their face, what would it

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That’s better!

But better than what? What does better even mean? Is it faster? Or is it more reliable? Cheaper? More pleasant to look at? “It’s better”

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Wait, but why …

… do we have this meeting?… do we develop this product?… do we post this stuff on social media?… do we sacrifice what matters most to us?… don’t we

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