Wow opens their mind. Aha changes their mind.
Both are better together.
Aha moments can’t happen when your audience doesn’t pay attention. Wow moments are great at getting you attention.
But wow moments get you only half way there. After all, what use is it when people cheer about what a great show it’s been when what you actually want them to cheer for is your idea?
When you’ve opened the door, walk through and take your audience all the way to a profound aha moment.
Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
A few of the things that people do during a presentation: listen carefully to what’s being said plan their next vacation answer emails apply what
For much of the last century, management theory was about ironing out human personalities. It was focused on standardizing processes, reducing variability, and treating human
There’s a moment every new executive faces, though few talk about it. You realize the map runs out. No clear path.No playbook.Just uncertainty. You thought
