Wow opens their mind. Aha changes their mind.
Both are better together.
Aha moments can’t happen when your audience doesn’t pay attention. Wow moments are great at getting you attention.
But wow moments get you only half way there. After all, what use is it when people cheer about what a great show it’s been when what you actually want them to cheer for is your idea?
When you’ve opened the door, walk through and take your audience all the way to a profound aha moment.
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If you challenge the status quo but can’t explain how, you’re not transforming anything. You’re just making noise. If people need a dictionary to understand
So you want to give a TED caliber presentation. Are you willing to put in the effort? Here’s how TED Curator Chris Anderson describes what
Born in passion.Died in a PowerPoint. Cause of death:Ignorance. No one cared enough to look for better words.No one cared enough to ask for clarification.