If you challenge the status quo but can’t explain how, you’re not transforming anything. You’re just making noise.
If people need a dictionary to understand their next steps, they’ll default to what’s familiar instead.
Plain and simple is the first of the four PATH principles.
It’s pretty, well, simple: If in doubt, choose the simpler words, use the plainer language.
It’s the foundation for everything else.
Isn’t it kind of crazy that it still has such a bad rep in business?
It baffles me that people still wear it as a badge of honor when they are able to juggle complex statements that sound fancy but no-one understands.
Confusion is a much bigger issue than complexity. Even a difficult plan can be followed if it’s clear, but a confusing one will paralyze action.
When you find plain and simple words:
→ A vague vision becomes a future I can clearly see.
→ The logical next step becomes the obvious next step.
This is what I’d award the badge of honor for.
How about you?
Keep lighting the path!
