Oh, you’re talking to me!

Good communication is easy to understand.
Great communication is relevant.

If I can’t see why that sophisticated solution you’re so eloquently explaining isn’t for me, I won’t care.

If I can’t see why the problem you’re so vividly outlining isn’t mine, I won’t care.

But if you make me see why that’s my problem and why that solution will make it go away, it’s a different game.

“Oh, you’re talking to me!”
That’s when I start paying attention.

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    If all else fails, try humor

    You’re in a meeting room, the air is thick with unease, everyone’s on edge. It’s a heated debate and emotions fly high. Basically, everyone’s waiting

    Read »

    Dear younger me

    Dear younger me, What exciting times you live in.You’re bursting with ideas and you want the world to notice.Leave your mark. Make a dent. And

    Read »

    I want it done this way

    I’m not interested in how things are usually done. I want it done this way. – Werner Herzog It’s a favorite complaint in many companies.

    Read »