Good communication is easy to understand.
Great communication is relevant.
If I can’t see why that sophisticated solution you’re so eloquently explaining isn’t for me, I won’t care.
If I can’t see why the problem you’re so vividly outlining isn’t mine, I won’t care.
But if you make me see why that’s my problem and why that solution will make it go away, it’s a different game.
“Oh, you’re talking to me!”
That’s when I start paying attention.
Walter, a friend of mine, recently claimed that he could tell by the looks of someone’s website when that person entered the Internet. The structure
There’s way too much emphasis on the WOW effect, and way too little on the AHA effect. It sometimes feels like the whole communication industry
The greatest gift needs no wrapping.It’s very simple and inexpensive.In fact, it’s free: You were here. Fully. Completely. Not scrolling.Not controlling.Not insisting.Not expecting. Just letting
