Sometimes, the obvious needs to be stated: If you’re not passionate about what you do, how can your audience be? If the audience can’t see your enthusiasm, how would they fire up?
Are you passionate about the thing you do? Do you share your enthusiasm with your audience?
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Listening is mostly considered to be about filtering the most out of what’s being said. But there’s another side to it. Being listened to. It
What, 30 seconds?Several readers wrote in after yesterday’s post because they doubted you could seriously evaluate a message that quickly. But I was being serious.
The moment your customers feel seen, they stop shopping around. When you realize this, it’s no wonder that customers keep their eyes open for alternatives.