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Relevance beats elegance

Elegance might get you attention.
But relevance creates interest.
Elegance without relevance is meaningless.

By all means, make it elegant. But never at the expense of relevance.

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Keep it small

Meetings have a bad reputation as time wasters. That’s not going to magically improve when we transition to online meetings. It’s even harder to coordinate

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Who cares?

For many communicators, the default way of communicating is to try and make people want what they have to offer. Thus, they work hard to

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The Art of Communicating

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