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No weaknesses

Pretending to have no weaknesses is a rookie move. In the professional world, we respect businesses that recognize their limits and embrace them.

B.B. King, the famous Blues guitarist, was never going to be the fastest player. He embraced that and became the player who was said to put more music in one note than others could put into a thousand.

In a world that values authenticity, embracing your weaknesses can be your biggest strength.

What’s yours?

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How to look at things

Objectively your brand may be quite extraordinary. It may be innovative, years ahead even. It may adhere to ethical work practices. It may foster sustainable

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Hope, you are well. So much is turned upside down these days. Businesses all over the world are struggling to understand what the current situation

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