Looking from the other side

Quick, in one sentence: What’s the first thing that comes to your mind when you see …

… the McDonald’s logo?
… the Red Cross logo?
… an iPhone?
… Donald Trump?
… Billie Eilish?
… your product?

We’re super quick with a short statement like “That’s fast food.”, “It’s super tasty”, “Unhealthy diet.”, “It reminds me of my childhood.” when we think about others but we struggle a lot when it’s about ourselves.

Suddenly it’s not that easy to leave this aspect out or that. Suddenly it’s super important to include this detail and that.

Yet, for our customers it’s not like that. For them, we’re the others. They are just as quick with their statements about us as we are about them. They just don’t care what we might think we can’t leave out. They will happily leave it out for us.

It’s better to do this job ourselves. What’s the core that we would like our audience to think of when they are reminded of us?

Get Daily Insights on The Art of Communicating for Free

Check out my new book
The PATH to Strategic Impact

Read More

Justifying a meeting

If you want to be responsible with people’s times, you need to justify the need for a meeting from quite a number of angles, each

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.