Looking from the other side

Quick, in one sentence: What’s the first thing that comes to your mind when you see …

… the McDonald’s logo?
… the Red Cross logo?
… an iPhone?
… Donald Trump?
… Billie Eilish?
… your product?

We’re super quick with a short statement like “That’s fast food.”, “It’s super tasty”, “Unhealthy diet.”, “It reminds me of my childhood.” when we think about others but we struggle a lot when it’s about ourselves.

Suddenly it’s not that easy to leave this aspect out or that. Suddenly it’s super important to include this detail and that.

Yet, for our customers it’s not like that. For them, we’re the others. They are just as quick with their statements about us as we are about them. They just don’t care what we might think we can’t leave out. They will happily leave it out for us.

It’s better to do this job ourselves. What’s the core that we would like our audience to think of when they are reminded of us?

Get Daily Insights on The Art of Communicating for Free

Read More

Targeting your customers

What would happen if you stopped “targeting” your customers and started “serving” them? The words we use to describe our work do matter. What are

Read »

Handcrafted plates

Plates used to be handmade. Today, almost all plates are machine made. Most people are just fine with this but some still care for handcrafted

Read »

How often Messi fails

Every shot that Messi didn’t make, wasn’t a goal. He only ever scores when he shoots at the goal. Which he does. Most importantly, he’ll

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.