Good enough

Good enough, but for what?

Actually, there are two kinds of good enough:

  1. The “I don’t care” kind.
  2. The “I care deeply” kind.

The former comes out of disrespect, the latter out or respect for the customer.

The former kind of “good enough” may be another way of saying: “They won’t notice, anyway.” Or “You get what you pay for.” Or maybe “I’ve got other business to do.”

The latter however is another way of saying “I care even if they won’t notice.”

Because when you do, in fact they will feel the difference. They will feel the love that went into building this.

You define your standards. What’s your standard for “good enough”?

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Read More

What do you mean?

It’s a simple question that changes everything. And yet, we often shy away from using it rigorously. We notice that the team member uses a

Read »

Every thing is made by someone

Every thing has been invented, designed, engineered, produced, marketed, and distributed by someone. The clothes you wear.The bike you ride.The music you listen to.The book

Read »