It’s less about the raw number


There’s this superhero kind of person who never seems to make a mistake.

You point out a number that’s clearly wrong.
They come up with some nebulous broader picture.

You investigate into that picture.
And suddenly they pull out an obscure stat from a famous university.

They seem to be in full control.
On top of things.
Clearly knowledgable and well informed.

It’s almost impressive.
Until you realize that’s it’s all just their magic fog.

There’s really no point in arguing with them.
The clearer you get, the more fog they’ll produce.

Instead, focus on the room.

On the people quietly wondering if they are the only ones confused.

State what is clear.
Say it simply.
Help them see through the fog.

Because the Obfuscator’s fog only works when everyone lets it.

You could be the one who doesn’t.

Keep lighting the path!

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
How exceptional leaders communicate when the message has to land

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    The Unlikely Speaker Rockstar

    You don’t enjoy public speaking?Well, many great speakers don’t, either! This observation often surprises people. In both camps. A friend of mine was baffled to

    Read »

    The refrain

    Think about “We Will Rock You” by Queen. Got it? Ok! By now, you’re probably hearing the refrain in your mind. It’s unforgettable, isn’t it?

    Read »