It’s really just one:
They don’t persuade. They resonate.
That’s it for today.
Keep lighting the path!
Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
Marketers strive for a WOW moment. But the WTF moment is even stronger. WTF is short for “I can’t believe that this is possible!” It
A fun game from impro theater is to tell a story in turns: Everyone’s allowed a single sentence. Then the other person continues, again only
Someone goes to a restaurant. He really enjoys the food. The next day he takes the trouble to call the manager to tell him about
