Search
Close this search box.

Different vs. specific

Good marketers make their marketing different.
Great marketers make their marketing specific.
Which is why it’s different by default.

Great marketing doesn’t bother to make anything different. They make a special product that does special things for special people. And that’s why it is different.

Good marketers get creative. Great marketers get specific – about the people they serve, their struggles, their desires and a solution bridges both.

Great marketing is largely rigorous revelation work.

Get Daily Insights on The Art of Communicating for Free

Read More

Kind of remarkable

The Blue Man Group is kind of remarkable. Actually, it’s two kinds of remarkable: “built in” and “on top”. Built in remarkable is the way

Read »

Who cares?

It’s just details. It’s just decoration. It’s just the back side. It’s just a corner case. It’s just implementation. It’s just a meeting. It’s just

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.