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It’s complex

“My idea is complex, I can’t possibly leave this aspect out or that. I mean, what if someone misses the thing I’d leave out? It could just cost me the deal.”

Which is probably true! You might miss out on some opportunities. You might leave money on the table.

If the message gets through, that is. Because that’s what’s at stake. The fuzzier your messaging and the harder it is for your audience to pinpoint what it is that you want them to know, the harder it gets to have anything stick – let alone the right thing.

Audiences love focus. You shouldn’t be afraid of focus. You should be afraid of lack of focus.

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The words they use

Average communicators deliver information, good ones spark our interest, great ones redefine what’s possible for us. All of them do it using words. But what

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Two comedians

Recently, I’ve been to two shows by two different comedians. The first show was sold out in a large event hall with 1500 seats. The

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The jumping CEO

A big difference between startups and established companies is how they speak about their product. Where in startups people show their pride openly, in established

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