Here’s a simple test: If you can’t articulate it clearly, it’s not clear.
If you want clarity, articulate your idea. Then refine what you said (or wrote down) and don’t stop refining until it’s clear.
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Every thing has been invented, designed, engineered, produced, marketed, and distributed by someone. The clothes you wear.The bike you ride.The music you listen to.The book
Some salespeople love to make decisions on behalf of their customer. Their favorite one: the purchase. These salespeople have already decided that their customer wants
You grab them right out of people’s mouths. In the early days of my career, I would sometimes spend nights and nights thinking about the