Is your own idea clear to you?

Here’s a simple test: If you can’t articulate it clearly, it’s not clear.

If you want clarity, articulate your idea. Then refine what you said (or wrote down) and don’t stop refining until it’s clear.

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Sales is all about action

… and action results from thoughts. Presentations are about changing thoughts and therefore, if done well, presentations are a great tool to move people to take

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Tell me more

… is a much more powerful guiding principle when designing a speech than “tell me everything”. We tend to feel the need to tell our audiences

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