Subscribe

In one sentence

Many great products can be described in one sentence:

  • “The notebook for creative people.”
  • “The fastest acceleration of a production car ever.”
  • “The headphones that let you work in silence.”
  • “The blackest black paint.” (Black 3.0)

Here’s a simple test: Can a customer (not you) describe your product in one sentence?

PS: If not, then my new course “Crack the Clarity Code” might be for you. It’s launching today and you can get 10% off using code “IwantClarity” when you order in the first week.

Check out my new book
The PATH to Strategic Impact

Get the free “In a nutshell” version

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    A better future

    Great salespeople show us a better future. They make us see that there’s a gap between what we have got now and what we could

    Read »

    The Simplicity Initiative

    Recently at Confused Corp, they launched the ‘Simplicity Initiative’. In a team meeting, one brave soul asked, “What’s the goal of this initiative?” The manager,

    Read »