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The perfect first sentence

The perfect first sentence is the one that makes your audience want to read or hear the second one.

Sounds trivial, but is it?

I mean, just look around – let’s say at a couple of speeches you listened to recently. How did these begin?

How did yours begin?

Just because every other speech begins by going through the agenda, yours doesn’t have to.

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The C-Suite and the leaders

The top spots in most company hierarchies are taken by “officers”. The Chief Executive Officer. The Chief Operations Officer. The C-Suite are all officers. Most

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Relevance beats elegance

If I can’t relate to a speaker’s words, it doesn’t matter how beautiful their slides are, how elaborate their body language is, or how creative

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