The perfect first sentence

The perfect first sentence is the one that makes your audience want to read or hear the second one.

Sounds trivial, but is it?

I mean, just look around – let’s say at a couple of speeches you listened to recently. How did these begin?

How did yours begin?

Just because every other speech begins by going through the agenda, yours doesn’t have to.

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Choosing “no”

A “no” to excessive jargon is an embrace of clear, straightforward language that every listener, regardless of their background, can understand. A “no” to redundant

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