The perfect first sentence is the one that makes your audience want to read or hear the second one.
Sounds trivial, but is it?
I mean, just look around – let’s say at a couple of speeches you listened to recently. How did these begin?
How did yours begin?
Just because every other speech begins by going through the agenda, yours doesn’t have to.
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You’d think the secret to clarity is finding the perfect words. It’s not.It’s having the courage to cut everything else. The clever line you loved?
I’ve met quite a number of thoughtful people who are brilliant at what they do but who almost refuse to make an impact. They would
Let’s face it, storytelling in business is mostly selfish. It’s about getting attention, engagement, and ultimately, the deal. The childhood stories people tell, the holiday