If I’d be you

“If you understood everything I said, you’d be me.” – Miles Davis

I can’t look inside your head. I can’t know what you think of when you say “blue”. Or what images pop up in your mind when you say “butter”. What feelings you have when you talk about the “2nd quarter of 2020”.

You can help me see what you see and feel what you feel by being specific and describing in great detail, using analogies, examples, stories, comparisons, definitions.

Yet, this is only the first hurdle. Once your thoughts are in my mind, they still look different than in yours. I associate different things with the same images than you do. My memories and experiences are different than yours. When your images meet my context, when your thoughts meet mine, I might understand them differently than you do or come to different conclusions than you do – even if they are the same images and thoughts.

Keep that in mind when telling your story. You shouldn’t assume that others will understand every thought you pass along. If they would, they’d be you.

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
How exceptional leaders communicate when the message has to land

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    It’s urgent

    Most people think urgency is loud. Like an alarm bell.But there’s a silent version too and it’s much stronger. An alarm bell works when there

    Read »

    Superior words

    I’m not impressed when someone dresses up simple ideas in complex words. I’m impressed when they find simple words and dare to use them. To

    Read »