Search
Close this search box.

How to serve your audience well

Here are four ways that make your audience’s life so much easier.

Keep it short! How often have you been frustrated by speakers who just won’t cut to the core. We are all busy and still grant the speaker access to our time. The more the speaker values our time, the more we value her effort.

Make it relevant! You’re not doing a presentation for you. You do already know what you’re going to say. You’re doing it for them. So, what do they need from you? What do they need to know? What do they want to know? What is it that matters most to them? Make it about these things.

Take responsibility! There’s a very simple rule in speaking: If they didn’t get it, they didn’t get it. This is always the speakers fault and never the audience’s. So, take responsibility and keep it simple. Use their language. Use examples that make it easy to relate to. Have a clear structure that makes it easy to follow along.

Make it entertaining!
Just because it’s serious doesn’t mean that it can’t be fun. Think about yourself: if in doubt, we’d always choose entertaining over boring. So, if we can deliver the exact same content but 10x more fun, why shouldn’t we?

Get Daily Insights on The Art of Communicating for Free

Read More

10 eyewitnesses

If, after a car accident, you ask 10 eyewitnesses what they saw, you will hear 10 different versions of the same accident, possibly even contradictory

Read »

Fake tension vs. real tension

Bad newspapers lead with fake tension.Great newspapers lead with real tension.What’s the difference? Fake tension is created by holding information back.Real tension is created by

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.