Can you plant a thought in someone else’s head? In the film Inception, Leonardo diCaprio attempts to do so by entering the dreams of his target mind. It’s the stuff that a great Hollywood blockbuster is made of.
But what if you could actually manage to get a message literally right into your audience’s head? Impossible? Not for BMW. How the carmaker used afterimages to literally burn its brand into the eyes of an audience has a simple explanation, but it’s still outstanding:
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When I wrote The PATH to Strategic Impact, I thought I was writing about clear communication. One year later, I realize I was writing about
How do you fix a broken culture without firing all the people? No, seriously.It sounds like a joke but it’s a real question. How do
