Can you plant a thought in someone else’s head? In the film Inception, Leonardo diCaprio attempts to do so by entering the dreams of his target mind. It’s the stuff that a great Hollywood blockbuster is made of.
But what if you could actually manage to get a message literally right into your audience’s head? Impossible? Not for BMW. How the carmaker used afterimages to literally burn its brand into the eyes of an audience has a simple explanation, but it’s still outstanding:
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We’ve all been there: The perfect argument that completely fails to land. → You nailed that pitch, but never heard anything back.→ You presented a
The higher you rise, the quieter the truth becomes.Which is a problem if you want to lead with clarity. It only works if you’re hearing
