Can you plant a thought in someone else’s head? In the film Inception, Leonardo diCaprio attempts to do so by entering the dreams of his target mind. It’s the stuff that a great Hollywood blockbuster is made of.
But what if you could actually manage to get a message literally right into your audience’s head? Impossible? Not for BMW. How the carmaker used afterimages to literally burn its brand into the eyes of an audience has a simple explanation, but it’s still outstanding:
Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.
You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.
Imagine a leader who doesn’t give a single direct order. Not one. But every day, their team lines up, ready to go above and beyond.
A leader who lights the path doesn’t give you a map.They hand you a torch. A very common (and disastrous) view on leadership is that
I’m lucky enough to count some of the most successful people among my friends and family. One of them is running a hidden champion. Another