How to burn a message into someone’s head

Can you plant a thought in someone else’s head? In the film Inception, Leonardo diCaprio attempts to do so by entering the dreams of his target mind. It’s the stuff that a great Hollywood blockbuster is made of.

But what if you could actually manage to get a message literally right into your audience’s head? Impossible? Not for BMW. How the carmaker used afterimages to literally burn its brand into the eyes of an audience has a simple explanation, but it’s still outstanding:

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Again

And then they say it again. Only s l o w e r. Or LOUDER.As if I was kind of dumb … And yet, that’s

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Brain to brain

Speaking is a sequential process. We can only speak one word after another. However, thoughts aren’t sequential. When I think something – let’s say the

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Split Attention

This principle has served me well in the past:Don’t split your attention! I don’t check my phone when in a conversation. I don’t chat when

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