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How to burn a message into someone’s head

Can you plant a thought in someone else’s head? In the film Inception, Leonardo diCaprio attempts to do so by entering the dreams of his target mind. It’s the stuff that a great Hollywood blockbuster is made of.

But what if you could actually manage to get a message literally right into your audience’s head? Impossible? Not for BMW. How the carmaker used afterimages to literally burn its brand into the eyes of an audience has a simple explanation, but it’s still outstanding:

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That was quick

Among the things that frequently surprise my clients is the speed at which we arrive at results. Anna once said: “I am not sure how

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Lazy empathy

“What’s in it for them?” is in my top 3 of most misleading speaking advice. It sounds perfectly reasonable. Of course our audience wants to

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10 thoughts on focus

The best communicators find the courage to cut to the core, separate the signal from the noise and direct everyone’s energy on what matters most.

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