When a team aligns on a PATH they passionately believe in, they become unstoppable.
That’s the whole premise of “The PATH to Strategic Impact”. And the Macintosh team proves it beautifully. Here are some quotes from an old documentary:
“Everybody just wanted to work, not because it was work that had to be done, but it was because something that we really believed in” – Rony Sebok
“We all wanted exactly the same thing. And instead of spending our time arguing about [it] we just went and did it.” – Andy Hertzfeld
“I’m certainly not doing it for Steve Jobs. I’m doing it for something that I think is a much greater good than that. And that’s the chance to change something, really, honestly, truly, for the better.” – Michael Murray
Most employees would feel lucky if their business had a concise strategy at all. Let alone one that’s so clearly articulated that the entire team wholeheartedly embraces it.
But that’s exactly what Steve Jobs managed to do.
He found words that laid out the path for everyone to see very clearly:
→ Where are we headed?
→ Why does this matter?
Words that were deeply heartfelt and transformative to the team.
And then?
He stepped back and trusted his team to figure it out.
(A terrifying thought for many managers.)
Lighting the PATH isn’t about persuading people to do the work.
It’s about resonating so strongly that they can’t help but travel it – because it’s fully aligned with their passion and dedication.
Keep lighting the path!
