Close this search box.

Addressing objections

A great way to improve your communication is to listen to your customer-facing teams, such as sales, tech support, or social media managers. If you have a system in place to collect all the objections that customers tell your teams, you can address each of them in your communication.

The obvious way to do this is to find (or come up with) ways to convince your audience that these objections are kind of untrue or don’t matter that much (or that it wasn’t your fault).

A much more unusual way is to use the collection of objections as a filter and embrace some of the objections to separate who your service is for and who it’s not for.

That way you can strengthen your communication for those who it is for.

In a way, rather than arguing why your are right and those who complain are wrong you acknowledge that both might be right and then you use it to reinforce the message for those who agree with you.

Get Daily Insights on The Art of Communicating for Free

Read More

Seeing it

One of the most powerful questions to ask in order to speak with clarity is “Can you see it?”. Because when you can see it,

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.