History vs. Story

It’s spelled “story” – without the “hi” at the beginning. Still, many people approach telling stories as recounting historical events. In a chronological order. Even if their audience couldn’t care less about how it all began.

It’s much more interesting to ask yourself what gets your audience most excited. What’s most surprising to them? Or most interesting. And then work from there. Once you tell them, what do they want to know next? And next. And so on.

For example, sometimes it’s more interesting to work backwards by asking “How was that possible?” or “What led to this?” Just like some of the most exciting detective stories start with knowing who the murderer was but leave the audience dying to learn why she did it.

The guiding star is our audience’s curiosity. What are they dying to know? More often than not this is different from the chronological order of events.

Don’t make your story a history lesson, make it an interesting story!

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
How exceptional leaders communicate when the message has to land

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Brain to brain

    Speaking is a sequential process. We can only speak one word after another. However, thoughts aren’t sequential. When I think something – let’s say the

    Read »

    Impress less. Connect more.

    Most people overthink presentations. They wrestle with every word, unsure which one will land best. They polish every slide for hours, unsure which layout will

    Read »

    Doing what you love

    I’m going into refresh mode for the next three weeks and I’m going to play the guitar a lot.Here’s a little piece I recorded yesterday.

    Read »