Search
Close this search box.

History vs. Story

It’s spelled “story” – without the “hi” at the beginning. Still, many people approach telling stories as recounting historical events. In a chronological order. Even if their audience couldn’t care less about how it all began.

It’s much more interesting to ask yourself what gets your audience most excited. What’s most surprising to them? Or most interesting. And then work from there. Once you tell them, what do they want to know next? And next. And so on.

For example, sometimes it’s more interesting to work backwards by asking “How was that possible?” or “What led to this?” Just like some of the most exciting detective stories start with knowing who the murderer was but leave the audience dying to learn why she did it.

The guiding star is our audience’s curiosity. What are they dying to know? More often than not this is different from the chronological order of events.

Don’t make your story a history lesson, make it an interesting story!

Get Daily Insights on The Art of Communicating for Free

Read More

The Taxi Incident

So you’re the CEO.You’ve just landed from a business trip and need to get back to the office.You jump into a taxi. But instead of

Read »

The coaching spectrum

A lot of coaching focuses on fixing the coachee. Someone has a problem and visits a coach to help them overcome it and pull them

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.