Getting people’s support

There’s almost no limit in getting people’s support when supporting you gets them what they want.

This alignment, of course, gets easier the better you understand what it is that they want?

It sounds like a cliché but great communication really does start with listening.

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Lazy empathy

“What’s in it for them?” is in my top 3 of most misleading speaking advice. It sounds perfectly reasonable. Of course our audience wants to

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