Football is boring

… unless we root for a team. At which point a whole range of emotions kicks in: hope, joy, sadness, anger, …

When we don’t root for a team, it’s just 22 people running after a ball and trying to kick it into a goal. The same is true for any sports.

As long as we don’t root for a player, watching a Tennis match is among the most boring activities on earth. We must care for the outcome. Otherwise it’s just two people smashing a ball.

What’s the outcome that your audience cares for when you talk to them? Where is the player that they root for in your story? (Hint: It’s not you.) What makes it more than just a person reading off their slides?

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8 million

Each year, more than 8 million children die due to poverty (source). That’s a huge number. But how large is it, really? The human mind

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The fear of focus

The fear of focus is the fear that the thing you would focus on isn’t enough. That people would want more. And that you cannot

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What’s possible?

Of course, we want to have it … as good as possible,as cheap as possible,as profitable as possible,as soon as possible,as long as possible,as fun

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