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Find your way

Recently, at Confused Corp, the world market leaders for unclear instructions and perplexed employees.

A strategy retreat, employees navigating a literal maze.

HR Lead: Our new strategy is like this maze. Find your way, find our vision!
Team Lead: I’ve been stuck at a dead end for an hour.
HR Lead: It’s symbolic of our complex journey!

Apparently, getting out of the maze can be a challenge on multiple levels.

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Who’s gonna decide?

When you have an awesome product, it’s tempting to decide for your customer. To just assume that if only your audience knew what you know

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The tough questions

If you take communication seriously it will lead you to confront the tough questions. What’s the point?Who are we doing it for?What are their struggles?No,

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