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Easy to copy! Or is it?

This is easy: to copy the looks of a great presentation.

This is hard: to copy the passion that went into crafting the story, the empathy that was needed to make it relevant, the effort that was required to refine the details so that everything felt just right.

Yet, if you manage to get the latter right, there’s no need to copy the looks, anymore. You’ll inevitably come up with your own distinct look. One that is true to yourself, is right for your audience, and just nails it.

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Natural born pitchers

You’re pitching ideas for as long as you can remember. You pitched the idea of owning a PlayStation to your parents. You pitched the idea

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The Pareto trap

The Pareto rule suggests that for many tasks, you can achieve about 80% of the result with about 20% of the effort. But should you?

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