Don’t get killed!

When my daughter had to learn the traffic rules for her biking exam, she felt quite overwhelmed by the sheer number of rules.

I asked her what she thought the rules were for. A quick discussion expanded which led her to realise that basically, there’s only one rule for biking: Don’t get killed.

When we dug deeper, we decided to append a bonus rule: Be kind.

From that moment on, learning the rules was easy. Suddenly, it made sense to have a look over the shoulder. It wasn’t just a rule. It protected her from getting killed.

Using her arm to signal a turn wasn’t just a rule. It was there to inform a car that she’s about to change direction so the car won’t kill her.

Staying right wasn’t just a rule. It exists so that vehicles on opposing lanes don’t collide and kill each other.

Learning is a lot easier when we understand the why.

Similarly, making our audiences see why we do the things we do is a lot easier than having them sit through hours of details.

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Read More

Friends

When we have a conversation with a friend, we listen. We give them space. Try to understand what’s really going on. See them. Hear them.

Read »

Rule #1 in communication

Rule #1 in communication: The audience is always right!If they didn’t get it they didn’t get it. End of Story. No, actually it’s not the

Read »