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Do I need slides?

Short answer: No.

Long answer: If it helps to make a stronger case than without slides, then go ahead, make slides. If not, don’t. Make it specific and repeat this question for every single slide you think about creating. Is your story stronger with that slide, then make it. If not, don’t.

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Don’t be different!

A unique position is what every marketer dreams of. If your brand occupies a unique position, it can’t easily be copied or challenged by a

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