Do I need slides?

Short answer: No.

Long answer: If it helps to make a stronger case than without slides, then go ahead, make slides. If not, don’t. Make it specific and repeat this question for every single slide you think about creating. Is your story stronger with that slide, then make it. If not, don’t.

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Feels right

Some narratives just
won’t go away.Why? The data is clear.Yet people believe the lie.But why? Because it feels right.That’s why. — People aren’t good at feeling

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Targeting your customers

What would happen if you stopped “targeting” your customers and started “serving” them? The words we use to describe our work do matter. What are

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Space to share

In conversations, do you notice when people light up? It’s rarely because of what you said. It’s because you created space for them to share,

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