Marketers strive for a WOW moment. But the WTF moment is even stronger.
WTF is short for “I can’t believe that this is possible!” It occurs when you’ve given your audience exactly what they need and much more than they expected. It’s a solution to a problem that matters a lot to them.
Therefore, it’s also the trigger for “Tell me more!” It opens the flood gates.
Of course, this will get much easier if your product is a WTF product in the first place.
Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.
You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.
You know those talks where you zone out, even if the speaker’s trying really hard? You clap at the end, maybe even smile, but once
I’ve seen many pitches end in frustration as a result of begging for a yes. Sometimes that works. But often it doesn’t. The thing is:
Recently, I went to an OpenMic event where comedians get the chance to test their programs. One of the performances was heartbreaking. No one laughed.