When you’re pitching an idea …
… clear beats clever.
… tangible beats sensational.
… plain English beats jargon.
I have yet to see an exception to this rule.
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You deeply believe in what you do, but how can you find words that make others believe in it just as much? On Jan 14th,
On the great days, you could just wing it. When you’re in the flow and the words just fly by, when you’re getting energy out
In 2007, Jos de Blok started a revolution in the Dutch healthcare market. He decided that the best managers are no managers and founded the
