Getting likes

Speaking of what you want to be known for: Make content around that, not what your audience is giving you likes for.

What works in social media is not necessarily what works for your business.

What works for your competitor is not necessarily what works for you.

What works for the audience you had is not necessarily what works for the audience you want.

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The PATH to Strategic Impact

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Why customers shop around

The moment your customers feel seen, they stop shopping around. When you realize this, it’s no wonder that customers keep their eyes open for alternatives.

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Four weeks

Look what just arrived: It’s four weeks until the release of my new book and today, the first batch of author copies arrived. It’s a

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